Pampers:

At Critical Mass, I briefly worked on Pampers with a team across Calgary and Chicago. While working on Pampers my duty was to create banner concepts to express the softness of their products and introduce people to the new pampers website; Pampers Village (which is already live in the UK.) The goal for Pampers Village was to communicate its strength of community and show it as a source of aid for parents in all stages of a babies growth, be it with expert advise or just sharing stories with other parents.